As the world evolves and changes so does the way we market ourselves. The days of print media are becoming something of the past. We live in an era of snapchat filters, Instagram stories, and viral videos.
This new era of technology sees video medium at the forefront. Leading the charge some might say.
´Film provides an opportunity to marry the power of ideas with the power of images.’
This allows a business to create marketing material that is impactful, memorable and lasting. Some go further and state, marketing is no longer about the product, it’s about the story you tell to capture the audience to buy the product.
Video is an easily accessible medium for anyone around the world. Some might say that it is easier to sit and watch a 30-second clip about a product, rather than sit down and read an article detailing the product. This medium adds that personal touch, allowing the consumer in and seeing a different yet fun side.
So why not be the leaders of change rather than wait for the change. Video is our present and future.
Here at Auditor Training Online we are very aware of this and include video as part of our courses and social media. We do also have to understand that, just like with education and training (which is our business), people learn in many different ways, so it is important to have a mixture or variety of methods for communication.
Stay curious and happy auditing!