This is business of the 22nd century, where scrutiny on every element of an organization is higher than ever. ISO certifications have traditionally been low return investments—often seen as a cost and burden rather than a value-adding asset. In line with that, auditors have traditionally been viewed as record-sighting annoyances, operating under the pretence of adding value, but often instilling fear that resisting their findings could lead to harsher audits or even failure.
However, it doesn’t have to be this way at all. Audits can be extremely valuable and provide high returns on effort and investment. The responsibility to ensure this lies equally with both the auditor and the client.
It got everyone laughing, and the atmosphere immediately shifted. By the end of the audit, the team was not only relaxed but also actively engaged in discussing ways to improve their processes. It was a reminder that audits don't have to be a source of stress—they can be an opportunity for growth and collaboration.
After completing hundreds of audits and working with over a thousand organizations, I’ve humbly built a reputation for the audit service I provide. Companies across the country seek me out, not just to pass an audit, but because clients walk away from their ISO audits clear, inspired, motivated, and energized to build the businesses they dream of. My approach doesn't cross the line into consultancy, but it does focus on providing actionable insights.
So how do I do this?
Coming in relaxed, clear-minded, and ready to connect with the client sets the stage for a successful audit. Remember, how you present yourself will influence how your client feels. If you’re calm, they will be too. The tone you set in the opening meeting paves the way for the rest of the audit process.
Not all questions are created equal. Great questions don't just seek answers; they lead to more questions, driving deeper insights and better understanding. Always end the opening meeting by asking, “If you could get anything at all, what would you really like to get out of this process?” Then, listen carefully and allow the discussion to unfold.
3. Conduct a Valuable Audit: Focus on the Business, Not Just the StandardsA great audit goes beyond the checklist. It’s about understanding the business and how it meets the standards. This approach not only helps in identifying areas of improvement but also in making the audit a valuable experience for the client. The best auditors don’t just look for compliance—they look for value in the client’s business operations.
4. Closing the Loop: Ensure the Experience is MemorableWhen it’s time to wrap up the audit, clients usually care most about two things: the result and the findings. Keep the closing meeting concise, focus on the outcomes, and ensure that the client feels valued. Frame non-conformances as opportunities for improvement, not just failures, and always revisit the client’s initial concerns to confirm they’ve been addressed.